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How Restaurants Are Building Invisible Support Teams With AI Chatbots and Smart Cameras

Restaurants are increasingly deploying virtual assistants and AI bots to handle routine inquiries like menu details, loyalty queries, and order tracking, freeing up human staff for more complex service tasks. Enterprise platforms like Salesforce Agentforce and Microsoft Copilot are being embedded into customer-facing chat windows, apps, and call centers. These systems can resolve common questions, log loyalty credits, update delivery status, and escalate issues or create internal helpdesk tickets, all without routing customers to human agents. Some operators have reported cutting simple inquiry volumes by as much as 50%, while guest satisfaction rises thanks to faster, more consistent responses. Salesforce Agentforce leverages Service Cloud and Data Cloud to deliver a conversational concierge experience. In hospitality applications, it assesses each customer’s history—past orders, loyalty status, open cases—and offers immediate answers or flags issues. Case examples include ezCater, where Agentforce enables natural language order creation, and OpenTable, which has used it to [...]

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