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How Data-Led Diversification Helps Restaurants Better Meet Guest Needs

Customer behavior across the restaurant sector is changing. Adults of all ages are going out with different expectations, priorities, and purchasing habits. Some people eat out earlier in the day; others don’t. Some drink alcohol but visit venues more often. For some, the visit is about convenience and price, while for others it’s about exclusivity, a sophisticated menu, and ambiance. These needs differ from person to person and are certainly not uniform across all generations. It’s important to understand the role that data can play in helping restaurants define and refine their proposition and meet the needs of guests across generations. Additionally, depending on who you ask, some suggest that targeting Millennials instead of Gen Z is the path to success. But is this assumption entirely accurate, and how can operators drive true long-term growth? Who is my customer, really? This is why hospitality operators need a clearer picture of [...]

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