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How Restaurants Are Regaining Control in an Unpredictable Market

Restaurant operators have more data than ever. That’s not the issue. If anything, the problem is that the industry has spent years chasing visibility without solving for what actually matters: the ability to act on that information in time to make a difference. New research from Starfleet Research, based on responses from more than 350 restaurant owners and operators, underscores just how wide that gap has become. Only 18% say they feel very confident in their ability to forecast sales, labor needs, or guest traffic. Nearly a third say they’re not confident at all. For an industry that now runs on digital ordering, real-time payments, and multi-channel fulfillment, that level of uncertainty should raise eyebrows. It suggests that while restaurants have invested heavily in technology, many are still operating without the level of control those investments were supposed to deliver. The issue isn’t a lack of information. It’s that most [...]

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