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Why Every Restaurant Should Be Measuring These Four Delivery KPIs

A busy night of delivery orders can give the impression that everything is working just fine. Tickets come in steadily, the kitchen stays full and sales reports look strong, but later, the numbers tell a different story. Margins tighten and repeat orders start to fall off, often without a clear signal in top-line reporting. What sits underneath that volume tells a different story. Commissions, discounts, packaging and labor all add up quickly, and a strong sales day can still leave less profit behind than expected. Without clear measurement, it becomes difficult to see which parts of delivery support the business and which quietly chip away at it. To help you keep your operations consistent, here are Four KPIs that show the truth behind delivery performance. Direct-order share Direct-order share tracks how much delivery volume comes through channels a restaurant controls, such as its own site or app, compared with third-party [...]

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