Restaurant Technology News

Solution Provider News

In the Spotlight

Why the Lettuce Outbreak Shows Food Safety Technology Is Essential to Protecting Restaurant Revenue and Trust

The cyclospora outbreak linked to shredded iceberg lettuce served at some Taco Bell restaurants is producing consequences well beyond the locations identified by federal health officials. Placer.ai estimated that visits to Taco Bell locations fell between 16.9% and 18.9% over three days compared with typical traffic for the same days earlier this year. Chopt, Chipotle, Panera Bread and Cava also experienced declines, even though those brands were not all connected to the outbreak. The traffic data suggests that many consumers are reacting not only to a particular restaurant but also to broader concerns about lettuce, salads and fresh produce. As of July 19, the Food and Drug Administration and Centers for Disease Control and Prevention had identified more than 1,644 illnesses and 94 hospitalizations in a five-state outbreak linked through epidemiological and traceback evidence to shredded iceberg lettuce served at Taco Bell locations in Indiana, Kentucky, Michigan, Ohio and West [...]

Market Research

Viewpoints

Spotlight Interview