Reach Restaurant Technology Decision Makers
Put Your Brand in Front of the People Who Buy Restaurant Technology
Restaurant Technology News gives technology solution providers direct access to a highly focused global audience of restaurant owners, operators, IT leaders and other decision makers actively interested in the technologies transforming restaurant operations.
Unlike broader restaurant business publications, RTN focuses specifically on restaurant technology. That creates an unusually relevant environment for companies selling POS systems, payments, data and analytics, automation, back-office platforms, digital ordering, loyalty solutions, workforce technology, security, networking and other restaurant technologies.
RTN also benefits from strong organic search visibility across restaurant technology topics, helping advertiser and sponsor content continue reaching relevant prospects beyond the initial campaign period.
Specificity matters.
Restaurant Technology News is built for a narrowly defined audience: the restaurant professionals evaluating, purchasing and implementing technology solutions. For advertisers, that means less wasted exposure and more opportunities to put your message in front of the people who actually matter.
Highly Targeted Audience
Reach restaurant owners, operators, executives and technology decision makers across quick service, fast casual, full service and other restaurant segments.
18,500+ Opt-In Subscribers
Extend your visibility through the Restaurant Technology News Weekly Dispatch email newsletter.
Multiple Ways to Engage
Combine display advertising, sponsored content, email, thought leadership and lead generation in a coordinated program.
Scale Across Our Publication Network
Extend banner campaigns beyond RTN across selected publication partners to generate substantially greater targeted reach and frequency.
Advertising & Marketing Opportunities
Programs can be purchased individually or combined into broader campaigns based on your goals, target audience and budget.
Display Advertising
High-visibility banner placements across RTN article pages, the home page and the Weekly Dispatch newsletter.
Extended Network Advertising
Scale banner campaigns across our publication partner network for significantly greater targeted reach, frequency and share of voice.
Sponsored Content
Publish press releases, customer success stories and sponsored Viewpoints articles with permanent placement on RTN.
Email Marketing
Reach RTN's opt-in restaurant technology audience through newsletter sponsorships and targeted email campaigns.
Geo-Targeted Popups
Deliver localized campaign messaging based on country, region or postal code.
Qualified Lead Generation
Go beyond impressions and clicks with Starfleet Velocity programs designed to identify, engage and deliver qualified prospects matched to your target criteria.
Display Advertising
RTN offers several high-visibility banner placements, allowing advertisers to maintain a sustained brand presence throughout the publication or concentrate exposure around specific content environments.
Side Banner
336 × 280
Large rectangular display placement appearing on RTN article landing pages.
Bottom Banner
728 × 90
Horizontal banner placement displayed on RTN article landing pages.
Leaderboard Banner
728 × 90
Premium top-of-page placement displayed throughout RTN, including the home page.
Weekly Dispatch Banner
600 × 90
Banner advertising within the Restaurant Technology News Weekly Dispatch, available for individual or multiple sends.
Publication Partner Network
Extend Your Campaign Across Our Publication Network
For an additional fee, RTN banner campaigns can be extended across our network of restaurant and hospitality industry publication partners, with programs capable of delivering more than 1 million targeted impressions during a three-month flight.
Extended network campaigns are ideal for solution providers seeking sustained visibility, broad market penetration and repeated exposure among restaurant owners, operators, IT decision makers and other industry influencers.
1,000,000+
targeted impressions can be delivered over a three-month network campaign
Multiple
high-value restaurant and hospitality publications working together as one campaign
Network composition, placements, impression guarantees and pricing are customized based on campaign objectives, targeting requirements, available inventory and flight dates.
This six-month program was one of several campaigns we have executed for the same client partner. It combined prominent banner placements across Restaurant Technology News and our broader publication network to reach restaurant technology decision makers and influencers at scale.
Sampling of banner creative from the campaign.
1.59M+
targeted impressions delivered
703,998
guaranteed minimum targeted impressions
226%
delivery versus guaranteed commitment
889K+
value-add impressions delivered
The campaign delivered more than twice its guaranteed impression commitment, generating substantial added exposure across a highly targeted restaurant industry audience. The effective media cost was approximately $6.68 CPM, with an effective $13.56 CPC.
The results demonstrate the scale available when RTN banner advertising is combined with our publication partner network. For advertisers seeking sustained visibility across a specific market, a network campaign can provide far greater reach and frequency than a single-publication placement alone.
Need to reach a specific geographic market?
RTN also offers popup advertising that can be targeted by country, region or postal code, or configured to exclude specified locations. Geo-targeted campaigns are especially useful for regional sales initiatives, event promotion, market launches and other campaigns where location matters.
Please email
Marv Allen
for current rates, inventory and availability.
Sponsored Content & Company News
Companies can use RTN to publish news, customer successes and thought leadership within a trusted restaurant technology editorial environment.
Paid content is SEO- and mobile-optimized, permanently hosted on Restaurant Technology News and included in the RTN Weekly Dispatch.
1
Credit
Press release publication on Restaurant Technology News
1
Credit
Custom customer success story publication on Restaurant Technology News
3
Credits
Sponsored Viewpoints article that may reference your company's own solutions
+1
Additional Credit
Optional publication partner network distribution for an eligible article
OPTIONAL +1 CREDIT
Extend Your Article Through Our Publication Partner Network
For one additional credit per eligible article, content can be distributed beyond RTN through our restaurant industry publication partner network.
Partner publications can include
Restaurant News
,
Restaurant News Resource
and
Restaurant Magazine
.
Credit packages are available for companies that publish regularly and for agencies managing content for multiple technology clients. Credits may be used as needed and do not expire.
View Press Release Credit Packages
Viewpoints & Editorial Opportunities
Subject matter experts at restaurant technology solution providers are invited to submit objective, educational Viewpoints articles for editorial consideration.
There is no publication fee for contributed Viewpoints articles that meet our editorial standards and are genuinely informative, objective and non-promotional.
Articles that promote, recommend or substantially reference the contributor's own company's products or services are treated as sponsored content and require three credits.
Solution providers may also participate in Spotlight Interviews and invite restaurant customers to participate in editorial features. Priority is generally given to RTN client partners.
Review Guidelines & Submit an Article
Reach Buyers in Their Inbox
The Restaurant Technology News Weekly Dispatch reaches more than 18,500 opt-in subscribers and gives advertisers another way to stay visible with restaurant technology decision makers beyond the RTN website.
Available opportunities can include 600 × 90 newsletter banners, sponsored content exposure and targeted email campaigns.
Email programs can also be combined with RTN display advertising, sponsored content and broader Starfleet Media campaigns to create multiple touchpoints with the same target market.
Ask About Email Campaigns
Need Qualified Leads, Not Just Impressions?
Restaurant Technology News is part of Starfleet Media, giving technology solution providers access to a broader set of research, content marketing and demand generation capabilities.
Starfleet Media
Integrated marketing services, content programs and demand generation for hospitality technology solution providers.
Starfleet Research
Original market research and benchmarking that support credible thought leadership and research-based content.
Industry Publications
Hotel Technology News and Restaurant Technology News connect solution providers with hotel and restaurant technology decision makers.
Preopening Restaurants Resource
Proprietary restaurant-opening intelligence that helps solution providers reach buyers while technology and vendor decisions are still being made.
Starfleet Velocity combines proprietary restaurant audience data, authoritative research-based content, AI-driven targeting and personalization, targeted outreach and multichannel campaign activation to identify and engage the restaurant companies and decision makers that matter most.
Research-Based Content
Co-branded eBooks and other high-value content developed around your go-to-market strategy and solution strengths.
Proprietary Audience Data
Target restaurant companies and decision makers based on the characteristics that matter to your sales team.
AI-Driven Targeting
Enrichment, segmentation, personalization and scoring help focus campaign activity on the strongest prospects.
Multichannel Activation
Coordinate personalized email, dedicated email, content marketing, RTN advertising, search and publication partner channels.
Qualified Lead Delivery
Leads can be evaluated against agreed criteria including restaurant type, geography, company size, revenue, role and seniority.
Fully Managed Programs
Starfleet handles strategy, content development, targeting, campaign execution, optimization and lead validation.
Programs can be structured around a defined target audience and a guaranteed number of qualified leads delivered over the campaign period.
Explore Starfleet Media Solutions
Reach Restaurants Before They Open
For technology solution providers focused on new restaurant openings, RTN advertisers can also tap into Preopening Restaurants Resource, another Starfleet Media property.
PRR helps solution providers identify restaurants preparing to open while important technology, equipment and vendor decisions are still being made.
Special Offer for New RTN Customers
Save 25% on Preopening Restaurants Resource
New Restaurant Technology News customers who spend a minimum of $1,500 with our industry publications receive a 25% discount on a Preopening Restaurants Resource subscription for the first year.
Learn More About Preopening Restaurants Resource →
Build a Program Around Your Goals
Some companies need sustained brand visibility. Others want to announce company news, establish thought leadership, promote a new product, penetrate a specific geographic market or generate qualified sales opportunities.
RTN and Starfleet Media can combine the right mix of display advertising, publication network reach, email, sponsored content, editorial visibility, proprietary audience data and qualified lead generation around the outcome you are trying to achieve.
Programs can be tailored to restaurant segment, company profile, geography, decision-maker role and other target criteria.
Put Your Brand in Front of the Right Buyers
Tell us who you want to reach and what you want to accomplish. We'll help identify the RTN advertising and broader Starfleet Media opportunities that make the most sense for your goals and budget.
For current advertising rates, availability, our Program Guide or Media Kit, contact
marv.allen@starfleetmedia.com
.
