12.1.2023
Fairview Farmers, the popular Texas-based full service restaurant and brunch spot, has selected leading workforce payments platform Branch to power cashless tips and streamline operations.
Branch addresses a growing challenge that Fairview Farmers and many other full service restaurants face. As customers increasingly prefer to pay via card, the amount of cash needed to pay out tips to staff at the end of each day often outpaces the cash available in the till, leading to additional time spent on daily bank runs, cash flow monitoring, and delays in paying out tips to staff. Rather than relying on cash or adding tips to their employees’ paychecks—which can result in higher turnover—restaurants turn to Branch for fast, easy distribution of cashless tips to workers.
Requiring no pre-funding or escrow account, Branch not only equips Fairview Farmers with a seamless cashless tips solution to manage and distribute tips at the end of each day, but also an engaging digital banking experience for their restaurant staff. Using Branch at both the Fairview Farmers location in Fairview, Texas and their Chicago-style diner Jessica’s Restaurant in Roscoe, Illinois, the family-owned restaurant group can digitally tip out staff at day’s end without delay, increasing employee retention. Previously underbanked workers now have fee-free financial services with Branch, avoiding fees at traditional banks.
“The instant gratification of getting their money the same day they work is huge for servers and how you retain good servers—they want whatever they’ve earned that day,” said Fairview Farmers co-owner Fati Mixha. “Branch has been a positive change in our lives because it makes the payments process easier on everyone involved. Servers can get paid and use their money instantly—even if I’m not in town.”
By making it easy to digitally tip out employees at the end of each shift, Branch also helps restaurants eliminate cash till discrepancies. As cash-based tip payouts require many hands in the till and can result in human error, restaurants can find registers consistently short. Adopting Branch has allowed the Mixha family-owned restaurants to save an average of $3,000 a month that they were losing to till discrepancies, delivering significant cost-savings and all-around peace of mind.
“The register has been right ever since we started using Branch,” continued Mixha. “My life has gotten easier, and all our manager’s lives have gotten easier.”
“We’re proud to partner with the Mixha family’s restaurant group to streamline operations and improve the lives of employees through fast, transparent tip payouts,” said Branch CEO and Founder Atif Siddiqi. “Their willingness to embrace modern solutions illustrates how restaurants can leverage the right technology to boost employee satisfaction and free up more time to create a positive dining experience.”
Along with fast, cashless distribution of tips, Branch provides workers a suite of free financial services including a fee-free digital bank account and Mastercard debit card for direct deposit and digital tips, a paycard alternative, and cash flow management tools. Able to connect to a variety of financial applications and accounts, Branch’s financial services offer employees greater flexibility and visibility into managing their funds.
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