Bite Sinks Its Teeth Into a $9 Million Funding Round for Its Self-Service Restaurant Kiosk Solutions

Bite, a leading provider of intelligent kiosk solutions for fast-casual and quick-service restaurants, has announced the successful acquisition of $9 million in Series A funding. The funding round was led by Staley Capital and saw participation from Graham Partners, Food-X, One Way Ventures, and Tamarisc Ventures. The investment is set to propel Bite’s mission to enhance the hospitality experience by offering an intuitive and convenient ordering solution for customers in restaurant settings.

Established in 2015, Bite is based in New York City and its services are utilized by over 1,100 restaurant locations, including Fazoli’s, Newk’s Eatery, and Taco John’s. The company’s kiosk ordering software is designed to assist restaurants in managing their labor costs more effectively while simultaneously boosting sales.

The rise in wage inflation has been a significant factor in Bite’s growth, as restaurants seek methods to reduce costs. Bite’s technology is not designed to replace employees but to allow them to focus on other tasks. Amidst significant labor challenges, Bite’s self-service kiosk software offers a solution for digital ordering in all fast-casual and quick-serve restaurants.

Bite’s in-store ordering platform helps restaurant owners and operators improve labor efficiencies. Powerful personalization features reportedly result in an average check size increase of 20%. The software is highly customizable, user-friendly, and integrates seamlessly into existing tech stacks, ensuring improved order accuracy, increased throughput, and enhanced customer satisfaction.

Brandon Barton, CEO of Bite, highlighted in a press statement the challenging environment the restaurant industry is currently facing, with struggles to generate profits amidst an unprecedented labor shortage, rising minimum wages, and cost inflation. Bite’s self-service kiosk software provides restaurants with the tools to succeed in this environment, by digitizing tasks and reallocating labor to higher priority responsibilities.

Bite reportedly plans to utilize the proceeds from this funding round to further fuel its growth, focusing on enterprise restaurant brands, emerging fast-casual brands, and innovative c-stores. The company aims to scale its technology solutions with its existing partners and onboard new clients. Bite will also continue to invest in its technology capabilities, including its patented Artificial Intelligence, Bite Lift, which offers personalized upsell recommendations in real-time.