New Restaurant Intender Database Provides Marketers With Consumer Insights

The solution is being billed as "the industry's largest and most inclusive database of consumers actively shopping for quick service, fast casual and casual dining restaurant options."

Here’s a futuristic idea. As consumers research restaurant options online or visit dining establishments, a technology solution captures these signals and provides restaurant marketers with a wealth of insights into who they should be targeting for acquisition or retention.

That’s the idea behind Restaurant Intender Database, which V12 Signals has introduced as “the industry’s largest and most inclusive database of consumers actively shopping for quick service, fast casual and casual dining restaurant options.”

The in-market database is an integrated component of V12 Velocity, the company’s end-to-end customer acquisition package featuring first and third-party data integration, analytics and omnichannel program and campaign delivery.

The three pillars of V12’s Restaurant Intender Database include:

  • 80 million monthly consumers who are actively browsing online for restaurants and dining options. V12 provides visibility into behavioral data and searches occurring on over 90% of internet-connected devices.
  • 17 million monthly consumers visiting restaurants including quick service, fast casual and casual dining establishments. Unlike other mobile solutions which only target the device, V12 Signals proprietary mobile location intelligence connects devices to actual consumer identities.
  • 27 million new movers looking for new dining options in their local area.

Powered by V12 Signals technology, V12’s intender database was built over a three-year time span using proprietary mobile location intelligence, browsing behavior and in-market behavioral triggers.

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