As restaurants innovate for the post-pandemic era, digital menus are having a moment. A survey by foodservice insights company Technomic revealed that one in three people prefer not to touch a menu, and as Restaurant Business recently reported, many guests say they’re starting to prefer the experience.
Most restaurants have turned to QR codes, a seamless and cost-effective option that has allowed even small establishments to provide a touchless menu. Customer enthusiasm and a general trend in favor of QR codes — use among Americans increased 26% between 2018 and 2019 alone, Statista reported — indicate that digital menus are likely here to stay.
Consumer dining app WhatToOrder is making QR codes more valuable for restaurants by allowing them to:
Make menu changes in real time
Get real-time customer insights
Integrate with ordering menus
Create visual menus
Get direct, anonymous customer feedback
Manage drink menus
Archive seasonal menu items
The service, called Mobile Menus, is available worldwide for free. In New York, where app users can search hundreds of thousands of dishes near them, restaurants receive the added potential benefit of attracting new customers.
Restaurants looking to see even more value from the digital menu revolution can gain access to deeper consumer insights that can help them improve their menus, market new dishes, and elevate their service through WhatToOrder’s Insight Monitor, which reports real-time changes in the supply of and demand for 26,000 unique food and beverage terms, including ingredients, preparation methods and supply sources – and the tens of billions of combinations they form.
WhatToOrder founder Rob Fraley says he hopes these offerings allow restaurants to see more value from the transition to digital menus.
“If you can learn more about what your customers want and how you can better serve them, why not do that?” he said. “We’re also happy to be helping restaurants offer a greener, more cost-effective menu in general.”
The WhatToOrder app lets diners indicate their dietary and sustainability preferences with filters like grass-fed, cage-free, vegan and gluten-free, among others. Restaurants see these preferences reflected in searches made through the app.
The WhatToOrder app is available to download in the Apple Store and on GooglePlay. Restaurants can click here to get their free Mobile Menu.
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