8.12.2021
Kansas City restaurant management group KC Hopps has leveraged Paytronix Order & Delivery to open two takeout-only establishments bearing the name Stroud’s Express.
When COVID restrictions shut down indoor dining rooms, KC Hopps took advantage of Paytronix Order & Delivery to start a new brand, Stroud’s Express. An offshoot of the original Stroud’s, a Kansas City institution since 1933, the Express locations offer the traditional Stroud’s favorites but without a traditional dining room, focusing instead on curbside, carryout, and delivery. Since opening in Lee’s Summit in late 2020, the new concept has taken off, with approximately 70% of orders generated online. The success of that location led KC Hopps to open a second Stroud’s Express in Mission in May 2021.
KC Hopps already had Paytronix-powered loyalty and gift programs in place for its eight Kansas City–area restaurants and was planning to roll out Paytronix Order & Delivery over the course of 2020. After the pandemic forced an accelerated process, the brand launched curbside pickup, third-party delivery integration with DoorDash, and online ordering via a custom KC Hopps mobile app for all of its locations in a matter of weeks.
“Within a month and a half, we had Paytronix Order & Delivery up and running company-wide,” said Bethany Neal, VP of Sales, Marketing & Technology. “The Paytronix Order & Delivery team was great with the integration. It’s a user-friendly product and it gave us something exciting to talk to our guests about in a really hard year for our industry.”
Fully integrated with the KC Hopps Rewards Program, the online ordering capability enables guests to earn points and redeem them – as well as birthday and anniversary rewards – for free appetizers, entrées, and desserts. The app also enhances the on-premises experience, as it’s used for digital menus, contactless ordering, and pay-at-the-table services.
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