Burger King

Viewpoints

Fast Food Chains Embrace a New Restaurant Technology: Plant-Based Meats

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When it comes to restaurant technology, there tends to be a singularity of focus on computer hardware and software geared to improving business operations, reducing costs, increasing profitability, and enhancing the guest experience to drive […]

Marketing & Sales

Burger King Leverages Geofencing Technology for New Promotion

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Burger King is leveraging advanced technology with a new promotion that seeks steal customers away from its biggest rival. As the company made clear in a press release issued earlier this week, the goal was […]