New App Converts Paper Menus Into Digital Format, Reducing Paper Use and Improving the Guest Experience

Press Release


Naples Florida-based Uptown Network today released a new iPad app that empowers food and beverage professionals to convert paper menus into fully digital format and then update them across the business in real time.

Dubbed F&B Easy Menu, the new app is available now on the App Store, with a 21-day free trial and a $10 a month per iPad fee once live.

F&B Easy Menu provides an effective, affordable solution for digitally transforming menus.  It’s easy to implement and operate for F&B professionals, enabling hospitality brands of all sizes to improve their guest experiences with iPad menus and reduce paper consumption.

Hospitality brands have rightfully been focusing tremendous attention on sustainability and technology—everything from eliminating plastic straws to engaging the guest experience.  However, an effective solution for eliminating paper menus hasn’t been available outside of enterprise IT solutions, limiting its benefits for restaurants and the environment.

Brands of any size can use and benefit from F&B Easy Menu. Larger enterprises can use a combination of Uptown Network’s enterprise solution and F&B Easy Menu.

F&B Easy Menu is the culmination of almost five years of R&D and collaboration with hospitality industry leaders.  Highlights of the app include:

  • Transformation of any paper menu into an iPad interactive menu in about an hour. No coding or software skills are required. As F&B professionals check boxes and upload images, all of their iPad menus change in real time.
  • The menu integrates with the restaurant’s web site in real time, so if an item is 86’d it disappears from the restaurant’s web site also.
  • An iPhone app is available to 86 items in about 15 seconds, with F&B Easy Menu redrawing the menu on all the iPads and web sites in real time.
  • More than 100,000 curated, cloud-based beverage tasting notes on wines, microbrews, waters, cordials, tequilas, cognacs and other items allow for rapid creation of beverage books, with the check of a box.
  • The resulting menus actually look like menus, not apps. Guests can use the iPad just like they would a paper menu (without the need for reading glasses or penlights) or choose to use it interactively.
  • Menus can easily be translated into any language.

Other benefits of F&B Easy Menu include staff empowerment, increased revenue, a social media boost, and improved restaurant operations.

Restaurants that use F&B Easy Menu benefit from an integrated sustainability approach that eliminates paper menus that otherwise end up in our landfills and oceans. With an estimated 3 million restaurants in the world—some with 10 menus and some with 200 – it’s estimated that F&B Easy Menu could eliminate 150 million paper menus by using iPads to help our environment (based on an average of 50 menus/restaurant).

An advanced capability that integrates iPad menus live with the restaurant’s web site and viral sharing on smartphones is in open beta testing and is currently being offered for free.

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