Restaurant technology solution provider Toast shared its annual Restaurant Success Industry Report, released this week, with Restaurant Technology News. The report is based on a survey of 1,253 restaurant owners, operators, and staff. Research finding are also based on a survey of 1,030 guests. Emerging trends and best practices around next-generation restaurant technology was a key focus area.
Among the research findings: Guests listed loyalty programs, online reservations, and mobile or web order-ahead as restaurant technologies most important to their guest experience. Alternatively, restaurants listed gift cards programs, online ordering programs, and wifi availability as restaurant technologies most important to their business.
The following are just a few research findings about the importance of specific technology capabilities from the (often differing) perspectives of both restaurant operators and guests with respect to the impact of these technologies on the quality of the guest experience,
On a scale of 1 to 7, how important are these restaurant technologies to the guest experience?
Wi-Fi Availability
Pay at Table with Server Handheld Tablets
Email Automation
Click here to read more and to access the report (registration required).