Chicago, Illinois, September 9, 2019 — Starfleet Media, the leading provider of content marketing and lead generation programs tailored to meet the needs of B2B technology solution (and publisher of Restaurant Technology News and Hotel Technology News), today announced that nine benchmark report titles, including revised and updated editions of several popular titles from previous years, will feature in its publishing agenda for 2020.
The benchmark reports are being independently produced by Starfleet Research, the IT market research arm of Starfleet Media and a world leader in benchmarking best practices in technology-enabled business initiatives in hospitality, healthcare, retail, and other industry sectors.
Content development is currently underway, with the first three titles scheduled to publish in Q4 2019. Some titles have already been licensed on an exclusive or shared basis by leading technology solution providers. Infor, for example, a global leader in business cloud software products, has secured exclusive licensing rights to The 2020 Benchmark Report on Enterprise Performance Management in support of the its industry-leading EPM platform capabilities.
The report titles, along with publishing dates and descriptions, are as follows:
The 2020 Benchmark Report on Application Performance Management (publishing Q4 2019) – How Top-Performing Companies are using next-generation APM capabilities to speed the development of new applications, optimize the performance of existing applications, and improve customer satisfaction and employee productivity
The 2020 Benchmark Report on Enterprise Business Intelligence (publishing Q4 2019) – How Top-Performing Companies are using next-generation EPM capabilities to make smarter business decisions and drive profitable growth
The 2020 Benchmark Report on Enterprise Performance Management (publishing Q4 2019) – How Top-Performing Companies are using next-generation EPM capabilities to make smarter business decisions and drive profitable growth
The 2020 Benchmark Report on Digital Asset Management (publishing Q1 2020) – How Top-Performing Companies are using next-generation DAM capabilities to optimize digital content organization and access, both inside and outside the organization, automate workflows, manage permissions and ensure brand consistency
The 2020 Benchmark Report on Enterprise Resource Planning (publishing Q1 2020) – How Top-Performing Companies are using next-generation ERP capabilities to integrate business processes and automate information flows across back- and front-office functions to reduce operating costs and drive profitable growth
The 2020 Benchmark Report on Enterprise Asset Management (publishing Q1 2020) – How Top-Performing Companies are using next-generation EAM capabilities to optimize maintenance operations, reduce equipment downtime, streamline purchasing and procurement, ensure regulatory compliance and drive business growth
The 2020 Benchmark Report on Customer Relationship Management (publishing Q1 2020) – How Top-Performing Companies are using next-generation CRM capabilities to automatically gain customer insights, deliver relevant communications and marketing messages, drive customer engagement, engender customer loyalty, and track and measure success
The 2020 Benchmark Report on Corporate Learning Management (publishing Q2 2020) – How Top-Performing Companies are using next-generation LMS capabilities to deliver personalized learning experiences based on company objectives and learner needs to boost employee knowledge and productivity and improve business performance
The 2020 Benchmark Report on Human Capital Management (publishing Q2 2020) – How Top-Performing Companies are using next-generation HCM capabilities to empower HR professionals to optimize talent acquisition and onboarding, streamline workforce processes and systems, and improve employee performance
The content of the reports will be applicable not only to IT decision makers in the hospitality industry, but also to those across multiple other industry sectors, including retail and consumer goods, healthcare, telecommunications, and financial services.
Starfleet Research benchmark reports are proven to perform exceptionally well in content marketing and lead generation campaigns. In some cases, reports from previous years are still in use by leading solution providers and delivering significant value in raising brand visibility and generating qualified leads. Some reports reportedly generated thousands of qualified leads on behalf of company underwriters, resulting in tens of millions of dollars in new revenue opportunities.
Starfleet Research’s unbiased, authoritative and comprehensive content assets, including its Smart Decision Guides and co-branded eBooks, have been licensed by many of the world’s largest and most preeminent technology solution providers, including Oracle, Infor, Sabre, Global Payments, GE Healthcare, SAS, Epicor and Amadeus.
Each 2020 benchmark report will run approximately 32 pages and be informed by best practices market research based on input from hundreds of qualified survey respondents.
Underwriters receive a licensed version of the report with their logo on the cover (if desired) and their company profile page in the appendix. Licensing rights are limited to five (5) solution providers on a first-come-first-serve basis (for titles not already licensed on an exclusive basis).
To access a review draft of titles publishing next quarter, and to explore licensing rights and availability, please contact Marv Allen at [email protected].
