Sports-themed restaurant Twin Peaks is changing the way they do business amidst COVID-19. In March 2020, all 78 of their U.S. locations had temporarily closed to adhere to individual state social distancing guidelines. To reopen, the franchise corporate office enlisted the services of restaurant tech company OneDine to quickly implement online and curbside ordering, and a multi-use QR ordering component.
The reopening of their restaurants meant investing in completely new technology and establishing a new customer journey to keep their team members and guests as safe as possible. From a reduction in physical contact points and an increase in new off-premise food offerings, such as Fantasy Football carry out and delivery packages, customers have more options than ever to continue the Twin Peaks experience, even at home.
Prior to COVID-19 the only option for Twin Peaks customers to order food for takeout was from the bar area inside the restaurant. Now, in at least 24 locations with others coming soon, customers have additional contactless options, including:
- Park – Order – Pay
- Online Order Ahead
- Contactless payment options, including: Text-to-Pay and Scan-to-Pay
Their new Park – Order – Pay curbside pickup and Online Order Ahead programs have been instrumental in establishing the brand’s off-premise program. Set up in about 24 hours, Twin Peaks has turned their parking spaces into easy-to-use, touch free takeout zones.
Twin Peaks’ technology platform of choice quickly integrated with their existing POS system and is EMV and PCI compliant, eliminating 100% of fraudulent chargebacks. Their hardware investment was minimal (or in some cases, not needed), and no guest app is required.
“Doing what’s best for our customers and our team members has always been our top priority. When we were planning how to reopen to our guests, we wanted to reinforce our commitment to cleanliness and change the dining experience at Twin Peaks to focus on safety, quality, and guest engagement,” said Joe Hummel, CEO, Twin Peaks.
Does your company have news it would like to share with our readers? If so, we invite you to review our editorial guidelines and submit your press release for publishing consideration.