All-in-one restaurant marketing and ordering platform Popmenu has raised $65 million in a series C funding round, bringing the total amount of funding raised by the technology solution provider to more than $87 million since 2018, including $17 million raised last October. Tiger Global Management led the new investment, along with participation from Salesforce Ventures along with existing investors Bedrock Capital, Base10, and Felicis Ventures.
According to a press statement, Popmenu plans to use the funding to accelerate development of its all-in-one solution, Popmenu Max, which builds on patented menu technology and includes AI-powered features designed to help restaurants attract, engage, transact, and re-market to guests.
The Atlanta-based solution provider, which landed its first customers less than five years ago, reportedly now works with more than 5,000 restaurant locations. The company offers its online ordering and marketing software for a monthly fee that starts at $269 per location.
“Today’s restaurant owners struggle to manage a mass of platforms, services, providers and subscriptions — Popmenu Max removes the hassle and complexity from a restaurant’s tech stack with a revolutionary all-in-one approach that allows operators to decide how high-tech or high-touch they want their customer experience to be,” said Brendan Sweeney, CEO and co-founder of Popmenu.
The cloud-based platform is designed to help restaurant owners give potential guests everything they need before booking a reservation by way of custom-built websites and an advanced online menu platform.
“Restaurants have been at the forefront of mainstream news as all businesses reevaluate their strategy in a post-Covid world. As technology companies raced to capture off-premise transactions, Popmenu remained focused on a full-funnel solution that benefits restaurants holistically, on-premise and off-premise, to create a single source for guest-facing technology. This allows restaurants to consolidate costs and logins, streamline operations, and combat a challenging labor market.”
“The restaurant industry is experiencing a major metamorphosis right now, and our goal has always been to act as a partner to restaurants throughout changing market trends and technological advancements,” said Tony Roy, Popmenu president and co-founder in a press statement announcing new funding round.