Deliverect Launches Pulse Sentinel Globally, Preventing 4,000 Monthly Downtime Incidents for Burger King UK

Submitted Announcement

Screenshot 2025-03-11 082248 — The new automation feature helps restaurants maximize uptime, preventing thousands in lost revenue.
3.11.2025

Deliverect, the leading global food tech SaaS company, has launched Pulse Sentinel, a powerful feature designed to eliminate unnoticed downtime on delivery platforms. Pulse Sentinel addresses a hidden threat that many restaurant operators overlook—unnoticed downtime that quietly drains revenue and disrupts operations. Through immediate alerts and automatic re-opening options, Pulse Sentinel improves uptime across all delivery apps, effectively boosting restaurant performance, fueling growth, and protecting guest loyalty.

In fact, Deliverect data shows that a restaurant brand with 100 locations will experience an average of 5% downtime during their open hours, resulting in a staggering 322 hours of downtime per week across all stores. That equates to an estimated £50,000 in lost weekly revenue—simply because locations are unknowingly offline.

Brands face two types of downtime on delivery apps: desired and undesired. While desired downtime is intentional and controlled––allowing restaurants to go offline for reasons like inventory management, staff shortages, or maintenance––undesired downtime is unpredictable, caused by technical glitches, system errors, or operational issues. This unexpected downtime disrupts online ordering, leads to missed sales, and negatively impacts the customer experience.

Burger King UK relies on Pulse Sentinel to combat downtime across 321 locations. They have seen a significant sales uplift, and lost sales recovered.

“Downtime used to be a silent killer. Lost revenue, frustrated guests, and missed opportunities to build loyalty were adding up behind the scenes,” said Jon Longobardi, Head of Digital Operations Burger King UK. “It’s not just about saving lost revenue; it’s about protecting our reputation and staying ahead of the competition. Last week alone, Pulse Sentinel brought our restaurants back online 892 times. With Pulse Sentinel, we’re able to drive revenue and deliver exceptional experiences to our guests every single day.”

Additional Burger King UK results include:

Boosted Sales & Delivery Growth – Automation through Pulse and Pulse Sentinel has driven significant sales uplift, fuelling Burger King UK Home Delivery expansion.
Near-Perfect Uptime – Restaurant uptime improved to consistently achieving over 99% within just six months.
Proactive Issue Resolution – Across Burger King’s 321 UK locations operating across three delivery platforms, Pulse Sentinel actively keeps restaurants online. In the past week alone, Pulse Sentinel was triggered 892 times, guaranteeing seamless operations.
Always Online, Always Ready – Pulse Sentinel automatically restores Burger King UK connectivity an average of 4,000 times per month, preventing lost sales.

“Accessing reporting on total downtime was always retrospective. By the time we saw the data, the revenue was already lost. There was nothing we could do about it. With Pulse Sentinel, we can act in real time, addressing downtime in the moment—enabling our restaurants to be online, keep our guests returning to Burger King (UK), whilst maximizing our delivery sales every day,” Longobardi added.

Following the launch of Pulse—a powerful platform that optimizes store health across third-party apps with features like marketplace visibility and competitive monitoring—Deliverect has seen rapid adoption across global markets. Now, the company is taking the next step with Pulse Sentinel. This new addition gives restaurant operators a single, dedicated map to efficiently manage stores’ status, and identify downtime causes. Automated re-open flows and proactive notifications eliminate the need for constant manual intervention, allowing stores to come back online swiftly and effortlessly guaranteeing maximum uptime and sustained growth. Additionally, the system quantifies the financial impact of downtime at each location, offering data-driven insights to optimizes performance.

“Third-party delivery is a lifeline for restaurants, but when storefronts go dark without warning, operators are left in the dark, too,” said Zhong Xu, CEO of Deliverect. “For too long, brands have had no way to combat these outages, which means they’ve been unavoidably losing thousands of pounds in revenue every single week. We built Pulse Sentinel to change that. By providing consistent visibility and automatic re-opening options, we’re putting control back into the hands of restaurant operators. No more guessing, no more missed orders—just continuous operations that keep revenue flowing and customers happy. In an industry where margins are razor-thin, this kind of control is a game changer.”