7.23.2025
Uncle Sharkii Poke Bar, a leading fast-casual poke and boba franchise rooted in Hawaiian tradition, has partnered with Square to power operations and accelerate franchise expansion across the U.S.
Offering customizable poke bowls, boba milk teas, and more, Uncle Sharkii is scaling quickly in malls and high-traffic retail hubs. By adopting Square’s all-in-one restaurant platform, the brand is creating a digital-first franchise model that simplifies operations, empowers franchisees, and enhances the customer experience across every touchpoint. Square also gives Uncle Sharkii’s growing network of franchisees powerful tools to run smarter, more connected businesses – from a single unit to multiple locations.
“Our mission is to offer access to healthy, affordable food for all, and Square gives us the flexibility to grow without complexity,” said Raymond Reyes, COO of Uncle Sharkii. “As our franchise network continues to expand into new markets, investing in scalable, user-friendly technology has become a key part of our development strategy. Our prior solution had a lot of gaps that Square has seamlessly helped us fill, making operations easier and delivering stronger ROI for the business. This strategic shift reflects our ongoing commitment to enhancing the experience for both customers and franchisees, across all locations.”
Uncle Sharkii chose to partner with Square for its intuitive design, comprehensive platform, and robust analytics. Square technology supports both in-store and online channels, delivering a more connected and conversion-ready experience. With Square for Franchises, Uncle Sharkii franchisees get a complete and connected commerce solution to manage sales, inventory, customer engagement, and more across locations – all in a single platform. The platform supports multiple ordering channels – from in-store ordering on Square Register and Square Kiosk, to mobile pickup – creating a seamless experience for customers while giving operators real-time insights into performance and growth. Uncle Sharkii also uses Square Loyalty to create personalized rewards and ensure return customers.
“Our partnership with Uncle Sharkii exemplifies how Square’s powerful, yet intuitive tools can transform franchise operations and fuel rapid expansion,” said Nick Molnar, Global Head of Sales and Marketing at 
Block, which includes Square and Cash App. “With an integrated platform that brings together everything from payments and operations to loyalty and multi-location management – all working seamlessly as one – we’re enabling Uncle Sharkii’s franchisees to focus on delivering exceptional Hawaiian-inspired cuisine and scaling their business with confidence.”
With this rollout, Uncle Sharkii is transforming how it manages its growing franchise network – franchisees are able to streamline their day-to-day operations, while the corporate team now has real-time visibility into performance across all locations. Most importantly, improved order accuracy and centralized menu management elevates the customer experience, allowing staff to focus on what matters most: serving up the flavorful and affordable poke bowls and boba teas that define the Uncle Sharkii brand.
“We’re building a next-gen quick-service franchise model, and Square helps us stay ahead,” said Fen Reyes, CEO and Co-Founder of Uncle Sharkii. “Together, we’re delivering a tech-savvy, culture-rich brand that’s ready for scale.”
