By Orit Naomi, RTN staff writer - 8.18.2025
Tattle, a New York–based customer experience (CX) software provider for multi-unit hospitality operators, has secured $5 million in new funding from existing investors Flow Capital and Contour Ventures. The investment will be used primarily to expand the company’s AI-driven product suite and accelerate enterprise sales efforts.
Founded in 2015, Tattle began as a guest feedback platform designed to help restaurants capture customer sentiment in a more structured and actionable format. Rather than rely solely on traditional rating scores, the company developed survey methodologies that link guest feedback directly to operational drivers such as speed of service, menu presentation or order accuracy, allowing operators to identify specific areas of underperformance at the location level.
Over the past several years, Tattle has integrated with a growing number of hospitality systems, including POS, delivery, loyalty and online ordering platforms, enabling restaurants to connect individual guest experiences with operational outcomes in real time. The company currently works with more than 250 brands, including regional and national chains such as Chili’s, Freddy’s, Bonchon and Hooters.
The latest round of funding follows the launch of AI Coach, a new tool that uses large language models to synthesize location-level guest feedback and recommend improvement actions for store-level managers. Unlike earlier versions of the platform, which focused primarily on data collection and reporting, AI Coach generates prescriptive recommendations for operators, adding a practical decision-support layer. According to Tattle, early adopters such as Cotton Patch Café have reported improvements in guest satisfaction metrics and a higher rate of general-manager engagement.
The investment comes at a point when restaurant operators are increasingly seeking data-driven methods to improve service consistency across large portfolios. Guest experiences now span multiple ordering channels (dine-in, online, delivery, drive-thru), and traditional approaches to feedback collection (e.g., periodic surveys or mystery shopping) often fail to reflect day-to-day operational realities at individual locations.
At the same time, persistent labor and cost pressures are limiting the ability of corporate teams to manually analyze data and deliver recommendations to store managers on a continuous basis. This is creating demand for decision-support tools that can translate large volumes of feedback into clear, location-specific action items.
Tattle operates in a growing field of hospitality-focused CX platforms that includes companies such as Medallia, SMG, Yumpingo and Ovation. While survey-based platforms are widely available, Tattle differentiates itself in two ways: (1) its focus on causation (linking feedback directly to operational drivers rather than measuring sentiment alone), and (2) its use of generative AI to produce specific operational guidance at the unit level.
Competitors such as Yumpingo also offer prescriptive insights, and large enterprise providers like Medallia have expanded their AI capabilities in recent years. However, Tattle’s existing integrations across POS, loyalty and delivery systems may provide a practical advantage for multi-unit operators looking for more seamless data aggregation.
With the additional capital and new board leadership, Tattle plans to continue expanding its AI product capabilities and grow its presence among large enterprise hospitality operators. The company has also indicated that it will explore opportunities in adjacent sectors where guest experience and operational performance are closely linked (such as travel and accommodation).
The next phase of growth will likely depend on Tattle’s ability to demonstrate sustained ROI among its existing restaurant customers and on its capacity to translate AI-based recommendations into measurable operational improvements at scale.
