8.8.2022
Vegan fast-casual brand Native Foods has launched a brand-new mobile app and rewards program built on the Paytronix Systems platform. The new Native Foods app allows guests to place orders for takeout or delivery — with the same menu-item pricing as dine-in, lower than what you’ll find on the delivery apps. Members of the Native Foodie Rewards program can use the app to earn and redeem rewards, receive gifts and special offers, and be the first to know about new menu items and limited-time offers.
Building upon more than 25 years of culture, Native Foods needed a mobile app to take control of mobile ordering in a streamlined way that engages guests more personally.
“Our old loyalty program had been strained to the limit, so we designed a new app and rewards program that’s more convenient than ever to bring better rewards, offers, and discounts to our loyal guests,” said Native Foods CEO Carin Stutz. “Paytronix delivered, with a dynamic digital platform that will continue to evolve with Native Foods and our guests. We now have the ability to communicate with our guests on one platform instead of the multiple sites required before. We can drill into the data at any level to understand and engage with our customers, all on a single platform.”
The new Native Foods app is at the center of the new rewarding experience, offering a convenient way to earn and redeem rewards, receive special offers, and place custom food orders for takeout or delivery. New members receive a $10 bonus, redeemable after they spend their first $15.
“Native Foods is a great example of what we see happening across the industry. With a third of food orders coming in digitally, brands must create engaging, branded, digital experiences that keep customers coming back,” said Paytronix CEO Andrew Robbins. “What’s more, both the digital and physical experiences connect brands to the loyalty programs that drive results. Loyalty programs consistently boost visits and spend by between 18% and 30%.”
Existing loyalty members can transfer points to the new program, and more than 19,000 members have already engaged with the system in the initial weeks of the launch.
The fast-casual vegan restaurant chain in California, Colorado, and Illinois was founded in 1994 on the premise that tasty meals and natural plant-based ingredients should go hand-in-hand. The menu offers taste-tempting dishes at reasonable prices, bringing vegan, flexitarian, and plant-curious guests familiar comfort foods — all without the use of any animal products. All of Native Foods’ menu items are made from scratch with environmentally sustainable ingredients, non-GMO and sourced from local producers whenever possible.
Based in Newton, Massachusetts, Paytronix empowers more than 1,800 brands across 34,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 225 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix delivers artificial intelligence features that motivate increased visits and spending throughout the customer journey.
Native Foods CEO Carin Stutz will speak directly to Paytronix users at PXUX 2022 (Sept. 21-22, Denver and virtual) about the success of Native Foods’ new digital platform for ordering, loyalty, and guest engagement. Paytronix customers can register here.
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