Viewpoints

Fast Food Chains Embrace a New Restaurant Technology: Plant-Based Meats

By Jeff Zabin When it comes to restaurant technology, there tends to be a singularity of focus on computer hardware and software geared to improving business operations, reducing costs, increasing profitability, and enhancing the guest […]

Marketing & Sales

Burger King Leverages Geofencing Technology for New Promotion

Burger King is leveraging advanced technology with a new promotion that seeks steal customers away from its biggest rival. As the company made clear in a press release issued earlier this week, the goal was […]