Announcement

Mastercard to Acquire Restaurant Personalization Platform from McDonald’s

Mastercard has announced plans to acquire McDonald’s state-of-the-art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield’s technology is a natural addition to Mastercard’s existing suite of services that help brands deliver more effective […]

AI / Robots

Sonic Drive-In To Pilot AI Voice Assistant and Personalized Dynamic Menu

The drive-thru accounts for more than 70 percent of quick service restaurant (QSR) transactions, yet, despite the surge in restaurant technology innovation, the drive-thru experience has scarcely changed for decades — that is, until now. […]