Corporativo GES operates more than 30 Burger King and Church’s Texas Chicken franchises in Mexico. With the pandemic putting a strain on restaurants, the fast-growing operator knew it needed to move to the cloud to improve the efficiency of its operations. Today, Oracle MICROS Simphony Point-of-Sale (POS) is helping Corporativo GES to remotely manage its entire business on just one system. With built-in restaurant data and analytics, the operator can make faster, more-informed decisions and is increasing diner satisfaction by improving the order and payment process, speeding counter and drive-thru service, and better managing its menu and customer promotions.
“We were making decisions in the dark; we needed better visibility into our business,” said Erik Moreno, manager, franchise operations, Corporativo GES. “A robust and scalable restaurant technology platform, like Oracle MICROS Simphony, that allows me to see and manage all my businesses from either my cellphone or computer was critical.”
Using MICROS Simphony’s analytics, Corporativo GES can immediately see where it can improve operations down to the individual franchise location. This includes a real-time view into its sales and product mix, popularity of menu items, average sales time, and the busiest times of day at each restaurant. This information allows Corporativo GES to better understand its diners and launch more effective promotions to foster customer loyalty.
“We felt that Oracle’s MICROS Simphony POS cloud solution was the best for our needs. To be able to complete all the upgrades remotely during a time when no one could travel was incredibly important to us and really shows the power of cloud,” said Moreno. “Since then, we’ve further realized the value of Oracle as a strategic partner, and for me, they are the best partner we have.”
Corporativo GES also chose Oracle NetSuite to streamline its accounting and inventory process and unify information from MICROS Simphony. With NetSuite, it will increase visibility and control of sales transactions, accurately forecast budgets across the organization and improve purchasing based on data and historical purchase trends from its customers.
“During the pandemic, Corporativo GES realized the critical need for a technological change to help keep its restaurants at the forefront of fast food industry in Mexico. It’s no longer just about understanding the end sales number, but how you got there, what locations and items are most profitable, and how to best serve an evolving customer base,” said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. “The Corporativo GES team bet on Oracle to stay ahead of the curve and continue to grow and best serve customers in-store, in the drive-thru, and via online ordering. This new technology platform positions them well for continued success and to be able to navigate whatever comes next.”
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