PDQ Restaurants, which stands for People Dedicated to Quality, has had a strategy of truly local engagement since it first opened in 2011. Each of its 62 locations across five states gets involved in local community efforts to build loyalty and engagement. That’s why when Paytronix released Mobile Experience Builder, the PDQ team was eager to get on board and put it into action.
“Each of our locations gets deeply involved with projects like local philanthropy, supporting local schools, or sponsoring local youth sports. Mobile Experience Builder gives us the tools we need to create community-oriented experiences for each location that matters to those guests,” said Ken Bott, who leads Digital and Loyalty strategy for PDQ.
One of those experiences extends across four units in two states. Customers who frequent locations near where the New York Mets play, both on Long Island and near the Mets spring training facility in Florida, receive specific messages to support The Alonso Foundation. Founded by New York Mets All-Star First Baseman Pete Alonso and his wife Haley, the Alonso Foundation helps those in need by being a voice and standing up for those who can’t speak for themselves.
The Alonso Foundation supports youth initiatives, animal welfare, and veteran’s aid as the core of its mission. The promotion started when the Mets kicked off their home season. Running through the first month of the season, guests are invited to round up their checks or make a donation, with 100 percent of all money raised given directly to the Foundation.
Mobile Experience Builder enables marketers to take advantage of geofencing tools to deliver store-specific promotions and messages. These are all designed to eliminate the need for costly third-party designers and developers while modernizing the management of branded mobile apps with real-time updates that save time, money, and energy on app maintenance. It also ensures that guests can access up-to-date information, including announcements and LTOs.
That’s what is happening at the Winston-Salem, North Carolina location, where guests get something entirely unique. It’s there that PDQ has created a co-branded partnership with Texas Pete. The two brands are testing a new recipe of Texas Pete Hot Sauce and PDQ’s signature Honey BBQ sauce. In a campaign called “Pete & Petey, a Match Made in Heaven,” PDQ offers a sandwich, nuggets, and tenders, all tossed in a unique combination of Texas Pete and PDQ sauces. The PDQ App home screen features the products so those guests are sure to know about the offer.
In the future, PDQ plans on executing these kinds of programs at all of their stores, giving local teams and community organizations the opportunity to communicate directly with their guests through the mobile app. It’s all part of the brand’s strategy to build loyalty and engagement.
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