5.16.2024
Cloud-based global customer engagement and business insights platform Givex has launched GivexEngageAI, an artificial intelligence (AI) platform that enhances customer relationships through data-driven profiles and highly targeted engagement campaigns.
GivexEngageAI builds detailed, 360-degree customer profiles based on guests’ interactions with a business, such as loyalty accounts, average purchase amounts, transactional information, and more. The future of business interactions is personalized, and companies are looking for the next generation of tailored customer engagement. With EngageAI, business leaders will have streamlined access to data on every customer interaction within a company’s technology ecosystem, helping to support data-driven decision-making.
“The launch of GivexEngageAI marks a new chapter for Givex, providing unparalleled insights into vital customer data and a flexible solution that enables brands to scale as they grow,” said Mo Chaar, Chief Commercial Officer of Givex. “We’re seeing a shift away from cookie-cutter marketing programs, and GivexEngageAI enables businesses to send relevant communications to each customer based on their profile and purchase history. Through a streamlined platform that eliminates the need to consolidate data from multiple sources, this solution will allow businesses to cultivate deeper customer relationships effortlessly, and increase customer conversion and retention.”
Leveraging data from GivexPOS and its related products, such as online ordering, GivexEngageAI harnesses the power of AI to help businesses enhance engagement and drive revenue. With 360° Customer Profiles, companies can gain a complete understanding of the customer and turn previously anonymous visitors into repeat, valued guests. These detailed profiles lay the groundwork for intelligent, automated campaigns that manifest across multiple channels — from push notifications to texts — sending AI-driven recommendations based on purchase history and similar customer profiles. EngageAI also enables automated engagement, maximizing marketing potential and enabling businesses to predict, recommend, and effectively engage with customers.
By channelling insightful data through each transaction, GivexEngageAI will enable businesses to immediately launch orchestrated omnichannel customer journeys through multiple built-in channels. To get started, businesses simply select the channels they need at any step of their journey, and add more as their needs expand.
Givex combines a real-time customer data platform (CDP), AI decisioning, omnichannel activation, gamification and customer intelligence, all in one unified solution. With twelve global offices and a footprint of more than 132,000 active merchant locations, Givex sets the standard for how technology companies serve, communicate, and respond to customers.
Does your company have news it would like to share with our readers? If so, we invite you to review our editorial guidelines and submit your press release for publishing consideration.
