Viewpoints

How Restaurant Brands Leverage the Recurring Purchase Power of Gift Cards This Holiday Season and Enjoy the Gift of Brand Intimacy

The holidays are around the corner and many consumers are opting to give gift cards as presents. On average, most consumers purchase at least two gift cards during the holiday season. The foodservice industry is […]

Spotlight Interviews

Spotlight Interview: Don Gray, Founder and CEO, Givex Corporation

Don Gray is the Founder and CEO of Givex Corporation. Givex offers omnichannel POS, gift card, loyalty and stored value ticketing solutions which drive sales for clients; helping them better understand, reward and entice their […]