Lavu announced today the acquisition of MenuDrive. Founded in 2009, the Shippensburg, PA-based solution provider offers a branded online and mobile ordering platform with customer analytics, marketing automation and other features to help restaurants increase revenue.
Lavu’s mobile point-of-sale (POS) system provides restaurateurs with a comprehensive management platform that streamlines operations and increases revenues. Founded in 2010, Lavu has grown to have restaurant customers in 93 countries. Restaurants can download the app to their own iPads and tablets, or order countertop or wall-mounted stands from Lavu.
The pairing of Lavu’s and MenuDrive’s technology platforms should help restaurant owners better compete with third-party delivery services. Utilizing third-party software which typically require restaurants to give away a percentage of their food and beverage income will no longer be the only option available to food establishments.
The Lavu-MenuDrive technology platform which offers an intuitive control panel and seamless end-user experience allows any restaurant to realize increased profits from customer online ordering and food delivery. In addition, restaurants can achieve significant increases in traffic and revenue as a result of more effective marketing and higher brand awareness.
The combined platform offers a branded online ordering presence, customized loyalty programs, and marketing automation, helping to ensure that new customers can easily source new restaurant choices. The platform also offers restaurants enhanced analytics, including detailed customer order history, product reports, sales trends, and consumer buying habits, which allow restaurants to stay current with new dining trends and changing customer activity.
Terms of the acquisition were not disclosed.
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