By Dustin Stone, RTN staff writer - 11.3.2026
Bites has raised $40 million in Series A funding to expand its U.S. business and develop technology that connects frontline employee training with sales, service and operating performance. The company lists Shake Shack and Compass Group among its customers. The October 29, 2026, announcement brings Bites’ total funding to $55 million. PeakSpan Capital led the round, with participation from existing investors including Vertex Ventures, Horizon Capital, Rittenhouse Ventures and Lyra Ventures.
For restaurant operators, Bites offers a way to distribute training to employees working across different shifts and locations. Its restaurant offering supports short video lessons on subjects such as food safety, customer service and POS procedures, with managers able to track completion and feedback by location, shift or employee.
When a restaurant introduces a menu item or changes a procedure, managers need to know which employees have reviewed the instructions and where further training is needed. Bites’ tracking tools are designed to make that follow-up easier across locations.
Its AI Studio converts existing documents, including PDFs, Word files and PowerPoint presentations, into editable training videos with narration, summaries and questions. Organizations can customize the branding, adjust the visuals and text, and localize content for employees who speak different languages.
Training can be distributed through channels such as WhatsApp, SMS and email. A central team can update a lesson, prepare versions in different languages and send it to the relevant employees across a restaurant group.
Bites’ Ask AI feature lets employees look up information after completing a lesson. According to the company, it answers questions using approved materials assigned to staff, providing a way to check a procedure during a shift without searching through training documents.
Bites now plans to connect that training activity more closely with operating results. Bites says some connections with POS, customer relationship management, enterprise resource planning and human capital management systems are already live. The funding will support development of a more automated workflow that identifies performance gaps, generates targeted training and measures subsequent changes.
In the company’s example of the planned workflow, a drop in promotional upselling would trigger a coaching video for the affected teams. Managers would then track whether performance improved. That automated process remains under development.
Bites faces competition from providers already combining frontline learning with operating support. Axonify’s restaurant offering includes personalized microlearning, communications, task management and an AI assistant that retrieves company information. In an Axonify-published customer story, Taziki’s Mediterranean Cafe described replacing its corporate learning management system with a platform that reinforces learning over time and lets employees find resources themselves.
Schoox’s Learning Impact Suite also targets the connection between training and business performance. It maps business goals to employee skills, helps generate training plans and content, and supports personalized delivery and analysis of potential returns.
Training records can show whether employees completed a lesson. Connecting those records with sales or service data can help operators assess what changed afterward. Establishing how much training contributed to those changes also requires accounting for staffing, pricing and promotions that may have affected the results.
