In the Spotlight

Why Food Labeling Is the Next Back-of-House Process Ready for Automation

Handwritten food labels aren’t failing because they’ve stopped working. They’re failing because commercial kitchens have changed. Walk into almost any hospitality business today and it’s obvious how much the industry has evolved. Customers book tables […]

In the Spotlight

Why Starbucks Was Right to Pull the Plug on Its AI Inventory System

In the current rush to automate restaurant operations, it takes some discipline to admit when a promising technology is not earning its place in the operation. Starbucks appears to have reached that point with Automated […]

Viewpoints

Why Restaurants Are Rediscovering Direct Mail in the Digital Age

It’s 5:47 p.m. A family is gathered at home and someone pops the most controversial question known to mankind: “What’s for dinner?” One person opens DoorDash. Another searches Google Maps. Someone else hits the Instagram […]

In the Spotlight

Why the Lettuce Outbreak Shows Food Safety Technology Is Essential to Protecting Restaurant Revenue and Trust

The cyclospora outbreak linked to shredded iceberg lettuce served at some Taco Bell restaurants is producing consequences well beyond the locations identified by federal health officials. Placer.ai estimated that visits to Taco Bell locations fell […]

Viewpoints

Why In-Store Audio Is Becoming a Strategic Engagement Channel for Restaurants

Restaurant operators have spent years finding ways to measure and optimize nearly every stage of the customer journey. From mobile app engagement and online ordering behavior to loyalty participation, email performance, coupon redemption, customer sentiment, […]

In the Spotlight

Why Every Restaurant Should Be Measuring These Four Delivery KPIs

A busy night of delivery orders can give the impression that everything is working just fine. Tickets come in steadily, the kitchen stays full and sales reports look strong, but later, the numbers tell a […]