Mr. Pickle’s Sandwich Shop, a fast-growing chain across California and Arizona, has deployed the full Paytronix Platform to remake its online image and streamline its full guest experience. Mr. Pickle’s Sandwich Shop launched Paytronix Loyalty, Order & Delivery, Mobile, and Gift at its 46 locations creating symmetry between online ordering and physical locations.
The customer experience platform replaced a previous program that Mr. Pickle’s Sandwich Shop had set up through its existing Point of Sale system, but as the company grew it needed the extra functionality that a more advanced and specialized technology provides.
Since launching in late March the numbers surrounding the launch have been impressive:
- 3000 downloads of the new app, an average of 500 per week;
- 3x faster growth rate for the new Pickle Points Rewards program, with 1600 new members in just the first month; and
- 20% to 25% increase in digital same-store sales.
The Pickle Points Rewards lets members earn one point for every dollar spent, and then bank those points for use later on one of four levels of rewards, ranging from a free fountain drink to a full sandwich. In just the first few weeks of launching the program, feedback from customers has already been positive.
“Going with the full Paytronix platform provides our guests with a frictionless experience across our entire business no matter how they choose to interact with us,” said Chris Schefler, director of brand management for Mr. Pickle’s Sandwich Shop. “Our guests can now see everything in a clean, well-presented way that enables them to get exactly what they want.”
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