Marketing & Sales

5 Essential Email Marketing Tactics for Your Restaurant

By Nittin Gupta, Email Growth & Innovation Manager, Parts Town While social media marketing and word-of-mouth are vital to a restaurant’s success, email can be a very effective tool. Email marketing not only keeps patrons […]

Data & Analytics

The Benefits of an Integrated Restaurant Accounting Solution Add Up Quickly

By Debbie Carson, Associate Editor Not surprisingly, many restaurateurs continue to manage their accounting and other back-end operations in an antiquated manner, using standalone generic software. The software is disconnected from the scheduling, inventory, and […]

Data & Analytics

Restaurants Need to Measure What Matters; Technology Can Help

By Debbie Carson, Associate Editor A famous management guru once remarked: “If you can’t measure it, you can’t manage it.” He may or may not have been referring to the restaurant management business. Regardless, it […]

Inventory Tracking

Restaurants Embrace Advanced Technologies for Inventory Management

By Debbie Carson, Associate Editor “Waste not, want not.” The age-old proverb is one that most restaurant operators cannot help but constantly mutter under their breaths. Often operating as they do with razor-thin margins, restaurant […]

Viewpoints

How New Technologies Help Address Restaurant Challenges

By Jeff Zabin, Managing Editor With more than one million restaurants in the United States battling it out for a larger slice of the pie, and tens of millions around the world doing the same, […]

Viewpoints

How Technology Upgrades the Restaurant Going Experience

By Jeff Zabin, Managing Editor Consumer surveys point to the fact that more and more people, particularly millennials, prefer to spend their money on memorable and shareable experiences than on material goods. Needless to say, […]

Viewpoints

How Restaurants (and Guests) Benefit From Mobile Enablement

By Debbie Carson, Associate Editor Mobile enablement— e.g., utilizing tablets for order and payment processing — is not just about meeting guest expectations. It is also about financial performance. In some restaurant categories, POS mobility […]