Omnivore, a universal point-of-sale (POS) connectivity platform enabling hundreds of third-party technologies to integrate seamlessly with the diverse POS landscape, announced today the launch of its Menu Management System (MMS). Developed with The Coca-Cola Company, MMS helps restaurant brands and technology providers to smooth the friction with managing the complexity of numerous digital menus across online ordering, third-party delivery apps, menu boards, kiosks and more.
Over the past few years, digital restaurant technology has exploded. Certain categories including online ordering, reservations, third-party delivery, loyalty programs and kiosks have all evolved the hospitality landscape, and are shaping both consumer demand and the way restaurants approach their guest experience and operations. Since the advent of the drive thru, delivery can be viewed as one of the biggest shifts now in the industry as restaurants grapple with how to implement this popular technology into their operations. To leverage current and future technologies, brands need to architect a forward thinking flexible platform for technical evolution.
Partnering with The Coca-Cola Company, Omnivore developed MMS, a digital menu control panel, which focuses on the guest experience by creating a single source of truth for restaurants and other third-party technology providers with consistent menu curation, proper pricing, and brand standards. In addition, MMS integrates into the POS system resulting in order injection, data collection and control of content. MMS has the ability to smooth operational challenges that come with multiple third-party technology partners that all have digital menu dependencies.
Omnivore’s Menu Management System is a single source of truth software for all of a restaurant’s digital menus. MMS enables POS order injection, immediate pricing updates, surcharging, 86’ing, analytics and graphics control. With the platform, a restaurant can streamline the management of content and brand for its orders from all sources including delivery, online, kiosks, catering, social media and search engines.
Last December, Omnivore announced a Series A investment of $10 million. Lead investors included The Coca-Cola Company and Performance Food Group. The company indicated that the funding round would be used to accelerate development and growth of proprietary Omnivore products that minimize friction for restaurant brands, third-party technologies, and POS companies.
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